The bank warns against Apple’s reliance on its rival for its services revenue as its venture into subscription Services is Apple latest long-term business strategy.

If you’re wondering why all this money is exchanged between the companies, it’s due to the fact that Google still pays an exorbitant sum to remain the default search engine on iOS devices — right in the $9 to $10 billion range, according to industry analyst Rod Hall.

An analyst for Goldman Sachs wrote in a note to investors:

Reports surrounding some version of an ‘Apple Prime’ are not new. Earlier this month, Morgan Stanley analyst Katy Hubert also called for a “media bundle” to be launched from Apple later this year — predicting a successful launch would push the company back to a $1 trillion valuation.

From CNBC’s report today:

Specifics as to what Apple will actually offer and at what price are still the biggest mysteries in this charade. However, a television and film style streaming service paired with at least Apple Music, and a subscription news service all seem in order for launch later this year.

Earlier today, Zac Hall argued that Apple’s audiobook experience could benefit from a complete subscription overhaul.

Previously, we reported on an observed uptick in Apple hiring rates for careers related to the streaming field.

What price would you pay each month for an ‘Apple Prime’ type service? Does the prospect excite you? Let us know in the comments section down below!

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