It looks like the iPhone XS and XS Max review embargo is being lifted, and we’ve just seen one of the first unboxing videos on YouTube …

Marques Brownlee (@MKBHD on Twitter) has just published his unboxing of the Gold iPhone XS Max. If you were trying to decide between the XS and XS Max, this video might help make your decision. The size of the XS Max will give you Apple’s largest iPhone display yet, but it’ll also make it more difficult to fit into pockets.

I picked up an iPhone X on launch day last year, so I am trying to hold strong to avoid spending a lot of money this close to Christmas, but these unboxing videos certainly will tempt me.

Last night, we also published an article about the iPhone X and iPhone XS. If you upgraded last year, should you upgrade this year? If I was just comparing the iPhone X to the iPhone XS, I don’t think I’d be tempted. The iPhone XS Max is causing my finger to hover over the order button, though.